Work Experiences | 11 years Download file .pdf
2016 - 2023
Ho Chi Minh city, Viet Nam
Mobile World Group | MWG.vn (70.000 employees)
HRBP | Human Capital Senior Manager
Employer Branding (EB)
  • Founded and developed the Employer Branding division at MWG from 2017, pioneering the development and implementation of Employer Branding strategies for subsidiaries of MWG (Managed a team of 4-11 EB specialists).
  • Successfully led MWG to become one of the most popular employers in Vietnam, winning many prestigious awards.
  • Developed and executed employer branding strategies for all MWG subsidiaries, achieving a monthly target of 40,000-50,000 applications.
  • As the builder and developer of career website: vieclam.thegioididong, with nearly 1 million traffics per month.
  • Built a Media ecosystem with 20 channels, reaching over 1 million followers on all platforms (Facebook, Linkedin, Zalo, Youtube, Instagram, Tiktok).
  • Expanded partnerships with over 100 universities, directly signing MOUs with over 30 universities to organize various recruitment activities.
  • Developed and implemented EVPs every year, spreading recruitment communication messages through company culture and internal activities.
  • Created various recruitment events such as Ambassador Programs, “Lô Tô” Event, Comeback MWG, Alumni MWG, Fresher Programs, MT Programs, Workshops, Webinars, etc.
  • Focused on activities and processes to enhance the great candidate experience.
  • Developed referral policies for internal candidates, achieving the target of increasing the Employee Referral Index (ERI) by 10%-20% of the total number of applications submitted monthly.
Talent Acquisition
  • Managed a team of 20-36 talent acquisition specialists for multiple chains and subsidiaries within the MWG
  • Recruited 1,000-2,000 new employees per month for Thegioididong, DienmayXanh, BachhoaXanh, 4K Farm etc.; technical positions at dichvutantam.com; pharmacy positions at Nhathuocankhang.com; logistics, e-commerce, back-office, and IT.
  • Oversaw HR matters for chains, including recruitment, HRBP, employee retention, talent development, HR issue handling, and organizational structure.
  • Built flexible recruitment processes, new employee onboarding process, employee experience process, and farewell process...
  • Set and built annual KPIs for the recruitment department.
  • Measured the productivity of the recruitment department.
HR Business Partner
  • Trusted advisor to assigned chains on human resource management and processing solutions.
  • Implemented and led workforce planning, talent management, employee relations, talent development, change management, and HR process improvement initiatives to achieve strategic goals.
  • Conducted 360-degree surveys, built competency standards, and conducted surveys to evaluate the work environment.
  • Implemented promotion and grade-up processes for departments, built organizational structure, salary scales, job descriptions, and productivity evaluations.
Talent Development
  • Identified and developed internal talent through customized training programs and career development plans.
  • Collaborated with Training and Recruitment Departments to attract, develop, and retain top talent, using data-driven insights to improve the effectiveness of recruitment campaigns.
  • Directly trained onboarding courses for new employees, internal human resources professional training courses, and human resources knowledge training courses for middle managers.
Product Owner
  • Played the role of Product Owner for many projects and products, including:
  • Website: vieclam.thegioididong: Improved and built three new versions of the website from 2017 to 2023, (in terms of structure, interface UXUI, features, content, SEO, etc.), resulting in a 40% increase in website traffic, reaching nearly 1 million visitors per month.
  • Built and managed the internal job website and over 20 landing pages.
  • Built mobile apps for Internal jobs, Employee referrals, and Onboarding/Orientation.
  • Built a recruitment management system including: candidate list management, interview scheduling, automatic interview booking, After-interview assessment, recruiter productivity management, candidate source BI, automatic SMS sending tool, auto Zalo ZNS, and auto email.
  • Built some BI reporting tools and employee contract templates.
2015 - 2016
Ho Chi Minh city, Viet Nam
FPT Retail | FPT Shop (19.000 employees)
Recruitment executive
  • Managed all aspects of recruitment including sourcing, interviewing, and onboarding candidates (All levels, mass/ backoffice)
  • Sourced candidates through social media and universities
  • Took full responsibility for human resource issues in the assigned area
  • Organized recruitment activities and events, workshops to promote recruitment
  • Was responsible for labor turnover, employee retention rates, and other human resource metrics
2014 - 2015
Ho Chi Minh city, Viet Nam
Wingcall company (300 employees)
HR Assistant Manager
  • Supported full range of HR functions such as recruitment, training, compensation, benefits, and internal communications.
  • Supporting external activities and welcoming partners of the company.
  • Directly recruiting all positions from the business unit, office unit, and senior levels at the company.
  • Successfully handled all HR-related tasks from entry-level duties to strategic planning.
References
  • Nguyễn Thị Thanh Tuyền - Head of Human Capital at MWG
    Email: tuyen.nguyenthithanh@thegioididong.com - SĐT: 093.338.5xxx
    "This is a girl has the ability to turn plans into reality, is full of creativity and works with the highest sense of responsibility"
    -Ms. Thanh Tuyen recommended me on LinkedIn-
  • Nguyễn Ngọc Sơn - HRBP Manager (Former HR at FRT)
    SĐT: 0966265199
    "Hue is a coolest girl but extremely warm on the inside. She is truly talented in the field of employer branding, and MWG's success in building the recruitment branding is a concrete proof. I appreciate Hue's ability when working together at FPT and later when attending events together, she not only is very well TA&EB manager but also excellent at the HRBP manager position. It is an honor for any company have receive people service from her"
    -Mr. Son recommended me on LinkedIn-
  • Trần Tuấn Kiệt - Former. HR Director at Wingcall
    Email: trantuankiethr@gmail.com - SĐT: 0971888981
Education
2010 - 2014
University of Economics and Law
  • Economics
  • Good

Skills
  • Business Acumen
  • Strategic Planning
  • Employer Branding
  • Recruitment Management
  • Product Owner
  • Analytics (Excel, Looker studio)
  • Design (Adobe Ai/Psd, Canva)
  • Video Editing
  • Digital Marketing (include Facebook ads)
  • Event management
  • Creative Thinking
  • Problem Solving
  • Critical Thinking

Languages
  • Vietnamese
  • English

Certificates
  • MWG Leadership Programs (2020-2022)
  • Chief Human Resources Officer - CHRO by PACE Institute (10.2023 - 01.2024)
  • Employer Branding Practitioner by Talent Brand (2020)

Portfolio
  • Employer branding
    • Social Media
    • Video Media
    • Events and Programs
    • University Partnerships
  • Product Owner
    • Websites
    • Mobile Apps
    • HRM systems
  • For more information on my products and blogs, please visit my porfolio link